Ad Tech

As an independent technology company that does not own or operate media properties or digital audience platforms, esome is fully aligned with the interests of our customers. We are convinced that technology alone is not enough but is an enabler that helps our clients to reach their objectives. Our own technology - the ELI-Suite - is exactly that: a powerful tool that enables our campaign experts and our clients to control their advertising activities efficiently across all social media channels and achieve outstanding results.

ELI - Our tool to execute and harmonize media campaigns

ELI is an agile and powerful software, that facilitates planning, executing and optimizing advertising campaigns, harmonized and effectively through direct access to all social networks. Be it on Facebook, Instagram, Snapchat, Twitter, LinkedIn or tumblr. - all options of the native tools are available in one place. The reason why we believe to have the best tech solution for you? - Day by day the biggest and most experienced team of Social Media experts works on ELI for more than 200 clients and contribute to the continuous improvement of ELI.

What is the benefit?

One for all: Complete overview of all campaigns and parameters for the consistent optimization of advertising campaigns to reach our client's objectives.

Cross platform: Cross-platform control and optimization of advertising campaigns through API connection to all relevant social media platforms enables us to reach the highest advertising impact.

Budget manager: Self-developed algorithms for an optimal budget allocation ensure to make the most of our client’s advertising budget and achieve best results - always under the observation of our digital advertising experts.

Cross channel: Executing and controlling advertising campaigns on social networks and in programmatic environments. The agile software offers innovative possibilities for developing new advertising inventories in order to meet the individual advertising objectives of our clients.

Our philosophy

Sustainability

We thrive to always rethink our approaches and we're never satisfied with the status quo. We are also aware that we don't need to follow every trend. Based on our experience, external consultants and recommendations from industry leading experts, we ensure that we build for today, but plan for tomorrow.

Scalability

Every single aspect of our processes, teams, software architecture and infrastructure is built to scale. We rely on agile processes, virtualization, container-based deployments and built-in redundancy in the core of our application. So no matter if we run 1 campaign or 10.000 - our solution grows with the demand. This growth cannot only be triggered from the inside but also from the outside: we can even integrate customer-specific solutions in our stack.

Maintainability

The only constant is change. The industry changes, the ecosystem develops, technical requirements get redefined constantly. We built our technology from the ground up to be flexible and maintainable, e.g. by leveraging microservice-based Architecture, REST-APIs (internally and externally) and processes that foster knowledge-transfer within our development teams.

Separation of concerns

While our system looks like a highly integrated solution to address all the needs of modern Social Advertising from the outside, we try to avoid exactly that in the background. A clear separation of responsibilities not only on a technical level, but also on a team level ensures that we can manage complexity at any point. This allows us to react quickly to changing requirements and also enables us to ensure highest availability of our technology.

The right tool for the right job

There is no generic "right" technology to fulfill all our programming needs. For every part of the system that we create we research properly and select the right tools, to be able to solve specific advertising problems of our clients. 

Releasing is better than developing

It is not seldom, that the development of new features and solutions is in the focus of evolving tools. We think that solving problems should be the nucleus of creating technology. Our workflow and our architecture allow us to easily update our software multiple times a day without any downtime in between.

User-Feedback first

We strongly believe that technology has no end in itself. It will always be measured by what people can do with it and what people achieve. Good software should help user instead of hindering them. This is why we involve user-feedback from the first idea till the final deployment in our workflows. And as we have one of the biggest and certainly the most charismatic team of power-user sitting door-to-door to our engineers, we can ensure that we get qualified, first-hand feedback from highly professional user.

Your contact person

Kristin B.

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