Social Platform Portfolio

Keeping pace with the dynamic social networks is not easy - What platforms do we offer and how can you use them best? Get an overview here.

Facebook

Facebook is one of the largest social media plattforms in the world. Considering the extensive global reach and the various targeting options the platform is considered highly relevant by advertisers. The growing number of effective ad formats and targetings enable advertisers to execute facebook advertising campaigns along the complete marketing funnel. Our clients benefit from our Facebook Marketing Partner status through early access to innovative ad formats and through the possibility to integrate client-individual features. 

Learn more about Facebook here.

Instagram

Creativity, style and the beauty of the moment are at the core of the visual platform Instagram which makes it a perfect platform for branding campaigns. Nonetheless, advertising possibilities get closer and closer to the diversity of Facebook ad formats. Thus including Instagram into holistic campaigns along the marketing funnel does not only become easier but also enables advertisers to reach young target groups more easily. As Instagram Marketing Partner esome provides advice for every step of the process.

Learn more about Instagram here

Twitter

Twitter is THE platform for second-screen campaigns and live marketing. Real-time communication about trending topics make it easy for advertisers to jump on it. Innovative and extraordinary ad formats as well as the trend factor turn the platform into a perfect branding channel. Moreover it lends itself to promote or accompany events digitally. Being a Twitter Ads Partner esome can directly approach the Twitter advertising inventory and optimize cross-platform campaigns most efficiently.

Learn more about Twitter here.

tumblr

tumblr. is a micro blogging platform that brings content into focus. User can share blogs, images and links as well as audio and video content. tumblr. is not only a content platform but also a social network as user can interact with the content and talk about it with other user. From an advertising perspective tumblr. can be implemented for branding as well as performance campaigns. esome has a close relationship to the platform and is the only German partner that has direct access to the ad inventory via API. 

Learn more about tumblr. here.

Snapchat

Snapchat is an interactive platform to share snap shots of your daily life that is especially popular in younger target groups. User can let their friends and followers be part of their lives via instant messaging and take part in the lives of other user or stars as well. The vertical, mainly visually focussed video formats are well suited to increase brand awareness. Geofilters and Sponsored Lenses invite users to interact with a brand and its messages. 

Learn more about Snapchat here.

Pinterest

To its user, Pinterest is a source of inspiration and a search engine for ideas. No matter if you are looking for travel tips, recipes, DIY or fitness - on Pinterest you will find fascinating videos and inspiring images on every topic. Addressing user with a brand message or the information about a product in the moment of active search can increase brand awareness or sales significantly. Popular content generates great awareness and finds long-term attention on Pinterest.

Learn more about Pinterest here.

Linked In

LinkedIn is a global network for business contacts and thus especially relevant for B2B companies as advertising platform. On LinkedIn user consume work-related content and connect with colleagues as well as business partners. While dealing with business-related topics, user are open for ads that relate to their business or function. Moreover, LinkedIn is perfectly suited for employer branding and to increase the reach of job postings. 

Learn more about LinkedIn here.

Xing

XING is the German equivalent for LinkedIn: a social network for specialists of all industries who want to connect on a professional basis. As the platform is most common in Germany, Austria and Switzerland, it lends itself especially to national B2B campaigns. XING is suitable to support the employer branding by promoting the company profile or an event on the platform. Ad formats that link to external pages enable advertisers to lead user to their websites and establish their products and brand messages.

Learn more about XING here.

YouTube

YouTube is the dominant platform for sharing video content and can actually be used for advertising without hiring an influencer. The video formats mainly support branding objectives, yet the platform offers the opportunity to link to external content via video lay-overs. YouTube user can be addressed in the moment of targeted search by using search keywords or they can be addressed via selected interests.

Learn more about YouTube here.

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