Instagram: The photo-sharing-platform

The highly visual platform Instagram evolved to an attractive paid social media channel over the last two years especially due to the popularity among a young audience. Instagram focuses on sharing photos, videos and private moments mostly enriched with overlays of filters.

Instagram is suited for campaigns throughout the whole marketingfunnel. Whether performance or branding – for every campaign objective, Instagram has an ad format which leads to the desired results.

By the variety of ad formats - from photo to videos - and detailed targeting options  that Instagram offers, audiences can be reached efficiently. Because of the tie to the Facebook targeting universe, Instagram offers the same targeting possibilities as Facebook, via the standardized user information as well as hard- and software, activities or custom audiences. Therefore the platform offers many attractive opportunities for advertisers to increase their brand publicity and reach user efficiently along the funnel steps. Besides the classical ad formats like Link or Video Ads, that are placed in the Newsfeed, Instagram Story Ads can now be booked as an additional placement within Instagram.

  • What are Instagram Story Ads?

Instagram Story Ads are full-screen ad formats - photo or video - which appear inbetween the user generated stories of Instagram.

Esthetics on Instagram is important: snapshots of live or nature are presented and challenge its own creativity. 

                                                                                                      - Benjamin, esome platform partner

Our internal platform partner for Instagram is Benjamin. Our platform partners operate as a kind of encyclopedia and collect all there is to know about the respective platform. New formats, features and future platform developments and changes are their area of expertise. We are in direct contact with the platform and continuously intensify our collaboration. This expertise enables us to advise our clients comprehensively and to optimize social media campaigns holistically.  

Overstrained by your Instagram campaign, new ad format possibilities or overwhelmed by diversity of targeting options? We are more than happy to support you with your Social Media campaigns!

Your contact person

Kristin B.

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