LinkedIn: The international business network

LinkedIn is the worldwide largest business network and offers a variety of professional international business contacts. The platform is mostly used to connect on a professional basis, search and discovery of new jobs, employees as well as searching for expertise and potential cooperation partners. The premium business environment is a great platform for businesses to run their B2B campaigns.

LinkedIn is suited for B2B campaigns throughout the whole marketingfunnel. Whether performance or branding – for every campaign objective LinkedIn has an ad format which leads to the desired results. LinkedIn offers a precise targeting – e.g. on the current job status, level or education - due to the large data basis of the platform. 

What are Sponsored Updates?

Sponsored Updates are large-scale ad placements within the users LinkedIn Newsfeed which inform non-follower about company updates or announcements. 

What are Sponsored InMails?

Sponsored InMails are direct message including a personalized message that are distributed directly into the user’s inbox. Sponsored InMails are well suited for lead generation.  

LinkedIn brings together companies, freelancers and employees all over the world. In a professional environment advertiser can track the career of (potential) employees and reach the ideal user at the right time and not only in the B2B sector. 

                                                                                                                    - Svantje, esome platform partner

Svantje is our internal platform partner for LinkedIn. Our platform partners operate as a kind of encyclopedia and collect all there is to know about the respective platform. New formats, features and future platform developments and changes are their area of expertise. We are in direct contact with the platform and continuously intensify our collaboration. This expertise enables us to advise our clients comprehensively and to optimize social media campaigns holistically.

Do not hesitate to contact us if you have any questions regarding the ad formats and targeting options on LinkedIn. We are more than happy to support you with your Social Media campaigns!

Your contact person

Kristin B.

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