Frauke

Pinterest

Pinterest: The creative idea network

Pinterest is a platform with mostly female users who collect ideas on different topics. It operates as a „search engine” for inspiring image and video content, which can be collected on virtual pin boards. The collections mainly cover content about interests and hobbies that can be saved and browsed digitally. In an user friendly environment the users are invited to discover, share and collect creative ideas. 

The platform Pinterest developed to a visual search engine and is suitable for branding campaigns as well as direct response campaigns. The communication focusses on visual content and offers creative ad units in an inspirational einvironment. Broad targeting options are the fundament of performance campaigns, complemented by retargeting and conversion tracking as well as search functions for photos as source of inspiration and ideas. Especially the persistence of pins and the impact on users' shopping behavior stick out. Advertisers and users can create pin boards, discover content and connect through this exchange. In the USA the first ad formats on Pinterest are e.g. Promoted App Pins which appear as app ads within a user's newsfeed.

  • What are Promoted Pins?

With Promoted Pins photos and videos can be targeted to user's Pinterest feeds. Promoted Pins appear at relevant positions above categories or keyword based search queries and will be shown to a predefined audience (extension: Promoted App Pins).

Pinterest offers plenty of room for ideas. Not matter if you are looking for furnishing ideas, recipes, new outfits or work out routines, everyone will find something that inspires them. On your personal pinboard, you can collect and organize all the ideas. That makes Pinterest a great platform for companies as well, as they can show their products in a creative way and familiarize the users with the brand.

                                                                                                   - Frauke, esome platform partner

Frauke is our internal platform partner for Pinterest. Our platform partners operate as a kind of encyclopedia and collect all there is to know about the respective platform. New formats, features and future platform developments and changes are their area of expertise. We are in direct contact with the platform and continuously intensify our collaboration. This expertise enables us to advise our clients comprehensively and to optimize social media campaigns holistically.  

Do not hesitate to contact us if you have any questions regarding the ad formats and targeting options on Pinterest. We are more than happy to support you with your Social Media campaigns!

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Kristin B.

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