Twitter: The micro-blogging platform

Twitter is a micro-blogging platform that publishes information and live content. If something happens, it's on Twitter - it's all about posting and reading short messages, so called Tweets, linked with hashtags. The platform focuses on the user's interests and information rather than their network of friends. Twitter significantly operates as Second-Screen-Channel next to TV and live marketing campaigns. 

Twitter is suited for campaigns throughout the whole marketingfunnel. Whether performance or branding – there are different ad formats that serve your objectives. Relevant users can be targeted so they can interact with your brand and be lead to your website to execute a transaction afterwards. 

Twitter offers a variety of ad formats - from Promoted Tweets and Twitter Cards which are embedded within Newsfeed - that advertisers can place their ad inbetween daily news. Targeting on Twitter is possible via the standardized user information as well as hard- and software, activities or custom audiences.

  • What are Promoted Tweets?

With Promoted Tweets, organic tweets can be distributed in a targeted way to increase engagement. It is possible to integrate images/videos. It is particularly suitable to increase engagement for a topic, an action or an event.

  • What are Promoted Moments?

Promoted Moments tell a visual story as a full-screen ad format that connects different tweet types into one canvas. It appear for 24 hours and gives brands a powerful visual canvas that connects different tweet types into one full-screen swappable format to increase user engagement.

Twitter is the live platform! Twitter user are always up-to-date and show a high willigness of interaction which offers us many opportunities for campaign improvements. I appreciate working with Twitter due to the close and personal contact with Twitter.

                                                                                                 - Jennifer, esome platform partner

Jennifer is our internal platform partner for Twitter. Our platform partners operate as a kind of encyclopedia and collect all there is to know about the respective platform. New formats, features and future platform developments and changes are their area of expertise. We are in direct contact with the platform and continuously intensify our collaboration. This expertise enables us to advise our clients comprehensively and to optimize social media campaigns holistically. 

Do not hesitate to contact us if you have any questions regarding the ad formats and targeting options on Twitter. We are more than happy to support you with your Social Media campaigns!

Your contact person

Kristin B.

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