esome becomes Twitter Official Partner

Posted on October 20, 2017

We are proud to announce that we have once again proven our Twitter advertising expertise and are rewarded with the Twitter Official Partner badge. After having become a fully integrated Twitter Ads partner in April 2016 we intensified the collaboration with Twitter and are now officially recognized by Twitter for our planning and execution expertise on the social media platform. Working with the first German Twitter Official Partner, our clients will benefit from early access to new features.

In the beginning of 2016 we started our close collaboration with the Twitter Ads API team in San Francisco and London in order to be able to leverage all Twitter features directly through our proprietary system. In an initial period of 90 days with basic API access, we implemented elementary Twitter features in our tool, generated learnings and improved the technical interplay of Twitter API and the tool. In April 2016, we became fully integrated Twitter Ads Partner and have been able to access the Twitter advertising inventory in a centralized and programmatic manner ever since. Our clients benefited from the integration by even more efficient advertising on twitter, greater insights and an increasing campaign performance. 

Since April 2016 more features and functionalities from Twitter have been integrated in the esome tool and thus improved the access to Twitter that we could provide our clients. The extending technical improvement and our profound Twitter Ads expertise lead Twitter to the decision to include esome as the first German member into the Twitter Official Partners program from September 2017 onwards. “The esome team proved to be one of the best at the market. We are thrilled to welcome esome to the Twitter Official Partner Program and are excited to grow our business together", says Mauro Piano, Ads API Partnerships Manager, Twitter EMEA.

In addition to the advantages esome clients already enjoy through the standard API access they now benefit from early access to new Twitter features.

Thomas de Buhr (Managing Director, Twitter Germany) summarizes the collaboration with esome: “Huge trust and respect are the keys to the great business and personal relationship we built with esome over the past years. Thanks to their impressive product knowledge and constant hunger for innovation, it's no surprise that esome has become the first Twitter Official Partner based in Germany.”

The partner program helps advertisers to find competent partners to concern their advertising challenges. Partners of the program have been recognized by Twitter because of their high-quality products or expert-level services and can help marketers, advertisers and brands to increase campaign performance, gain deep insight and market more efficiently. esome has also been recognized for what they do best across eight competencies: Ad Technology (Scale and optimize campaigns).

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