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Netzwirtschaft: An interview with Manuel König

Posted on July 19, 2017

Co-founder and Chief Strategy Officer at esome advertising, Manuel König, accounts for exclusive customer relations, the development of holistic media solutions as well as the internationalization of the company.

esome advertising is a unique specialist in Paid social Advertising in the DACH region, who operates in mediaplanning and mediabuying. Over 100 employees focus on mediaplanning within the social media channels. 

Esome provides a self-developed technology, ELI, a direct junction to the marketing APIs of Facebook, Instagram, Twitter and Tumblr. Furthermore the working structure at esome contributes to the fact that every Account Manager becomes a Paid Social Advertisting expert, as each one of them is responsible for planning, implementing and interpreting results of their customer's social media campaigns.

König sees prospective challenges in the fast moving digitalization, the stable and clear positioning of the company in comparision to media agencies, privacy policies, which could inhibit innovations and in staying agile while the company grows permanently.

How Manuel König likes to inform himself about specific topics, which expert he would like to work with for just one day or what he gets most upset about on the internet and a lot more you can read here. (Interview only available in German)

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