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ProSiebenSat.1 acquires majority share in social advertising company esome

Posted on December 06, 2017

ProSiebenSat.1 Media SE acquires the majority share in esome advertising technologies, the leading social advertising provider within the DACH region.

With our own technology we offer our customers the management of social media campaigns on all social platforms. In the future our technology should be used for KPI-based campaign optimization on display, video and within addressable TV. Our company complements the portfolio of the ad-tech stakes, which ProSiebenSat.1 bundles within its Advertising Platform Solutions. The new partnership is announced under reserve until the cartel office has approved the acquisition.

esome unites proprietary technology and holistic customer service under one roof. We optimize KPI-based social media campaigns to realize our clients’ advertising activities most efficiently and successfully. Over 200 national and international companies – half of them DAX-listed – already count on our expertise.

Christof Wahl, digital managing director and COO ProSiebenSat.1 Media SE: “Holding the majority share in esome, we strengthen our line-up within the ad-tech field and extend our expertise with KPI-based products in the very appealing social advertising market. The esome technology will enable performance-driven and therefore more effective addressable-TV campaigns.”

Hansjörg Blase, Christoph Brust, Falk Bielesch and Manuel König, founders of esome advertising technologies: “We are happy to have a strong partner in ProSiebenSat.1 right by our side to be able to keep developing our business consistently. With the combination of our optimization technology and a highly experienced team, we will not only be able to use advertising inventory on social networks effectively , but also offer clients holistic advertising solutions.”

Find the entire press release here.

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