Branding and Performance in one approach | Weight Watchers Case Study

Posted on August 23, 2018

For the diet program Weight Watchers, esome ran a successful social campaign on Facebook and Instagram, in which the two campaign goals branding and performance were combined in one approach.

In difference to previous campaigns’ focus on performance only, this campaign challenges results by connecting branding and performance in one approach for the first time to create awareness and fill retargeting clusters with potential customers to later drive conversions.

Overall, an uplift of 35% in the user actions as well as a significant reduction in the cost per action was achieved.


Download the Case Study in our Knowledge-Center.

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