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Full speed through the social funnel | DS Automobiles Case Study

Posted on November 05, 2018

Exploring innovative possibilities of social advertising and experiencing its added value while generating traffic, conversions and leads for car configurations and test drives.

The client DS Automobiles was not likely to use social media advertising, so we consulted them about the potential of social media and planned possible individual cases. After developing an individual strategy, the first social funnel campaign for DS Automobiles was implemented. In an follow-up campaign DS Automobiles focussed on generating leads for car configurations and test drives.

Overall, the cost per configuration has been reduced by 86 % compared to our benchmarks. An average cost per conversion between 2,80 € and 3,50 € could be reached. The average cost per lead for vehicle configuration and test drives was 138 €.The results of the campaigns run highly above average and showed the client the great potential of running full funnel social media campaigns. 

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