Full speed through the social funnel | DS Automobiles Case Study

Posted on November 05, 2018

Exploring innovative possibilities of social advertising and experiencing its added value while generating traffic, conversions and leads for car configurations and test drives.

The client DS Automobiles was not likely to use social media advertising, so we consulted them about the potential of social media and planned possible individual cases. After developing an individual strategy, the first social funnel campaign for DS Automobiles was implemented. In an follow-up campaign DS Automobiles focussed on generating leads for car configurations and test drives.

Overall, the cost per configuration has been reduced by 86 % compared to our benchmarks. An average cost per conversion between 2,80 € and 3,50 € could be reached. The average cost per lead for vehicle configuration and test drives was 138 €.The results of the campaigns run highly above average and showed the client the great potential of running full funnel social media campaigns. 


Download the Case Study in our Knowledge Center.

Your contact person

Kristin B.

Please contact us

Please fill out the form


By sending this form you transfer the data named above to the esome advertising technologies GmbH. This data will be used to get in touch with you and to handle your concern. Your data will be stored three months at the most unless you do not request its erasure or unless the establishment of a steady business relation requires the retention. Please approch in case you want to have your data deleted, corrected or reviewed. Learn more about privacy at esome here.

Fields marked with a (*) are mandatory

Thank you for your message, we'll get in touch as soon as possible!