esome price index Q1/2018

Posted on May 04, 2018

The new year has begun and the advertising industry calms down. Learn how the first quarter of 2018 developed on Social Media in our current price index.

With the turn of the year, most advertisers are calming down - the Christmas season is over, all marketing budgets have been spent and it's time to plan the new advertising year. This recurring phenomenon in social advertising could be observed in the first quarter of 2018, again. Nonetheless, social advertising continues to gain in importance: although advertising spend fell in comparison to the last quarter, the direct comparison of the first quarters of 2017 and 2018 shows significant increases in advertising expenditure. Learn here, how Facebook, Instagram, Snapchat and the other platforms developed and how the health and fitness industry makes use of New Year's resolutions.

To download it klick here and for the interactive price index click here.

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