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Raising brand attention through Video Views in an innovative cross channel approach - Wilkinson Case Study

Posted on October 08, 2018

Wilkinson combined social and display advertising to deliver their marketing message effectively utilizing completed Video Views.

In an innovative cross-channel approach, two solution products were combined in the social and display environment: Social Vlockbusters and Completed Video Views. In the first campaign phase, full attention and reach for the brand was generated while share of voice was maximized. In order to convey the brand, VTR was increased in the second campaign phase by delivering completed Video Views.

In total, 1.7M completed video views could be generated on Facebook, Youtube and Display with a View-through-Rate of 14.25%.


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