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Happy Birthday esome and Happy Anniversary Stefanie and Meiken!

Posted on March 14, 2019

We celebrated our 4th birthday in January 2019 and look back on four exciting and successful years. Right from the start our esome veterans Stefanie Keckeis and Meiken Ehlers, both Director Media Operations, have been passionate about it. We say THANK YOU! for the valuable work & the untiring commitment and have a few questions.

A short interview with the two esomies will tell you what challenges they have mastered in recent years, what they enjoy most about their work and what exciting technologies they love the most. 

What do you enjoy most about your work?

Stefanie:

The colleagues are awesome and the atmosphere is very familiar. I appreciate the mix of tasks: It ranges from conceptual and project work, to customer work and coaching/leading teams. I also regularly visit our Serbian team. In general, I have always enjoyed media strategy and campaign conception and optimization, especially for performance-oriented clients and campaigns.

Meiken:

The open exchange that I have with everyone and that we cultivate among ourselves. In addition, I appreciate the relaxed atmosphere; we work and laugh together, which creates a pleasant working environment. Personally, I particularly like the dynamism and flexibility. No day is like the other and when you think you have mastered the greatest challenge, you are faced with the next 😊. All in all, my range of tasks is very wide and varied, so it never gets boring.

 

What was your biggest challenge at esome so far?

Stefanie:

After a few years it's hard to say, but overall I found the fast growth of esome a big challenge. In addition to fast developments in the market, we have grown considerably in size, employees, business partners and customers in the first years as a start-up. Structures, processes and requirements have changed constantly - a very exciting but also challenging time.

Meiken:

Overall, I think it was the development of esome. My role was not always predefined, my position(s) did not exist before, so I often did "learning by doing".

 

Which technologies and opportunities do you currently find particularly exciting in our industry?

Stefanie:

Since the beginning of opening social networks for advertising activities, I have been fascinated by the targeting possibilities, countless combinations and especially the look-a-like system. Looking into the future, I am very excited to see what will happen in the Augmented & Virtual Reality sector in the coming months and years!  It will also depend on smart and creative concepts to playfully integrate brands into AR/VR experiences. In addition to user engagement, AR/VR could also facilitate purchase decisions by virtual "testing" of samples, simulations, previews, etc.

Meiken:

Very probably the linking of Social/Programmatic and even TV. We should stop looking at the channels separately and think and act much more integratively. I'm very excited about Pinterest purely in terms of trends, because I see a lot of potential on the platform.

Your contact person

Kristin B.

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