Platform news June 2019

Posted on June 03, 2019

Facebook introduced a new user tool and updated its ad policies. Instagram launched Shoppable Tags, Snapchat Snap Select, LinkedIn Ad Tags, and XING new ad placements. Get more news from the social platforms here.


Facebook will roll out a tool for managing off-Facebook activity: On the effort to give its users more transparency and control, Facebook will roll out a tool that will let users see and manage their off-Facebook activity. This feature is designed to give people more transparency and control over the data other apps and websites share with Facebook, for example, Facebook pixel, SDK and API. Users will be able to choose if they want to disconnect their off-Facebook web activity or not. It is important to point out that if users disconnect, targeting options like Custom Audiences built from visitors of apps or websites may be affected. In this case, Facebook will no longer be able to use this data for ad targeting purposes. You can find more information about the changes here.

Facebook updated its ad policies: In January 2018, Facebook started to block all blockchain related ads. Later, in June, Facebook began allowing to advertise for cryptocurrency products and services only with prior written approval. Now, ads related to blockchain technology, industry news, education or events related to cryptocurrency do no longer require pre-approval. Nevertheless, advertisers will still have to go through a review process if they want to promote cryptocurrency exchanges or mining hardware and software. Additionally, starting 5th of June, Facebook will ban ads promoting contracts for difference (CFDs), complex financial products that are associated with predatory behavior, initial coin offerings (ICOs) and binary options. 

Facebook started to roll out a new design for ads in the Messenger Inbox: Until the 28th of May, advertisers had the opportunity to preview the new design in the Ads Manager and adjust their ads if necessary. From today on, the new design will be rolled out to all platform users. In the meantime, these ads will be limited to single images (1:1 aspect ratio recommended) with conversion, traffic, app installs or messages objective. Active campaigns using brand awareness, reach and catalog sales objectives as well as ads with video and carousel unit, will no longer deliver to Messenger Inbox.


Shoppable Tags in creators’ posts on Instagram: In March, Instagram rolled out an in-app checkout feature for eCommerce brands, allowing users to purchase products without leaving the app. Now, Instagram is expanding this feature to influencers. Creators will be able to include Shoppable Tags from brands in their posts making it easier for users to purchase tagged products within the app. Businesses with checkout on Instagram (currently a closed beta) can approve accounts to tag checkout enabled products from their shop on Instagram. For its launch, this feature will be only available for a small group of creators and brands. If there is an update for an extended rollout, we will let you know.


Snapchat will launch Snap Select: Snapchat is launching Snap Select by which advertisers will gain access to premium video inventory using six second, non-skippable Commercial Ads. Just as Google Preferred and Facebook In-Stream Reserve, Snap Select will allow advertisers to reserve inventory in Shows at a fixed CPM without using an auction first and will provide them guarantees on audience size. The rollout will take place in the second quarter of this year.


Ads Tab launched on LinkedIn Pages: On the effort to create a trusted environment for customers and members, LinkedIn rolled out a new Ads Tab on LinkedIn Pages. In this tab, users will be able to see all the native Sponsored Content that a company has run in the past six months. The feature can be compared to Facebook’s functionality on Pages with the only difference that content will be shown for a longer time. Users can click on the ads, but this will not affect the campaign reporting and advertisers will not be charged for these engagements. The global rollout will be completed over the next few weeks.


New placement possibilities available on XING: XING launched new placement possibilities for ads. In addition to the newsfeed, ads will now also be displayed in the messenger section, the XING search and contact area. These new placements cannot be selected individually but will be used dynamically within campaigns. XING also stated that they will further reduce their traditional display business in order to create more inventory for Ad Manager Ads which should lead to lower prices within auctions. If you want learn more about these new placements, please contact your esome Account Manager.

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