Platform news January 2020

Posted on January 03, 2020

Facebook launched Self-Service Brand Lift and rolled out a new feature to create and save custom metrics for reports. Twitter launched Brand Survey, helping advertisers to measure how their campaigns are driving brand awareness and Pinterest launched Shop that showcases the product catalogs of small businesses. 


Facebook launched Self-Service Brand Lift to measure the incremental effect Facebook ads have on brand awareness, perception or recall 

Facebook introduced Self-Service Brand Lift which differs from the Managed Brand Lift Facebook had been offering so far. It is a self-service feature with up to three questions that are not customizable, the number of polls is limited to 500 responses per group/question, no R&F campaigns are possible, and the minimum budget is $30k for DACH. The results are shown in the online interface.

Facebook rolled out a new feature to create and save custom metrics for reports 

Some weeks ago, Facebook announced a new cross-account reporting feature to help advertisers better measure ad performance across accounts. In addition to that, Facebook introduced a custom metric-building feature that allows advertisers to create and save custom metrics that can be applied to reports to match their business goals. Custom metrics are also available in cross-account reports.

Facebook rolled out new placement customization features for Post Engagement Ads and App Ads 

To drive the best results, Facebook suggests customizing each ad according to the placement. From now on, advertisers can adapt the appearance of Post Engagement Ad looks to different placements when creating an engagement campaign. Furthermore, it is now possible to customize placements for App Ads. When advertisers create a traffic or conversions campaign to promote an app, they can customize each placement.

Facebook launched a new photo transfer tool that makes it possible to move photos and videos across platforms 

For almost a decade, Facebook has enabled its users to download their information from Facebook. As part of the Data Transfer Project which is a joint initiative among Facebook, Twitter, Google, and Microsoft, Facebook rolled out a photo transfer tool. With this tool, users will be able to move videos and photos between Facebook and other platforms. At the moment, it will be only available in Ireland and the worldwide rollout is planned to be in the first half of 2020.

Facebook introduced a new version of its Creative Hub where advertisers can create mockups for ads and share them with others 

 Facebook introduced three new features to its Creative Hub. First, it has the same placements and ad creative editing as Ads Manager. Second, it has an improved placement visualization with side-by-side preview cards so advertisers can see how their ad will look across each placement. Lastly, advertisers can access Creative Hub mockups directly within ad level creation in Ads Manager.



The placement Messenger Stories can be now selected as a placement for Video View Ads 

Stories are getting stronger and stronger across all Facebook platforms. From now on, advertisers can extend the reach of Story Ads by choosing Messenger Stories as a placement when conducting a Video View campaign. In the Ads Manager, advertisers can select Messenger Stories along with either the Facebook Feed or Instagram Stories placements.


Twitter launched Brand Survey, helping advertisers to measure how their campaigns are driving brand awareness 

In order to offer marketeers more ways to measure brand lift and understand which specific Tweets drove it, Twitter launched Brand Surveys. This feature is meant to help analyzing and improving campaigns. With a low minimum media spend requirement, Twitter Brand Surveys allow to scale survey studies beyond large campaigns. At the moment, it is available for all managed accounts in the US, UK, Canada, Japan, and Brazil. We will keep you informed if and when this feature is rolled out in Germany.

Twitter launched Twitter Privacy Center to provide clarity about the protection of the user's personal data 

In the effort to be compatible with the new upcoming Californian Consumer Privacy Act, Twitter is bundling its data protection guidelines at a central point called the Twitter Privacy Center. Users will have more transparency and control over their personal data and will receive more information about which data is passed on to advertisers. Furthermore, this includes the deletion of personal data and the option to prohibit the trade of user data on Twitter.

Twitter rolled out Hide Replies to give users more control over the conversation they start  

After long testing with users in the US, Canada, and Japan, Twitter finally rolled out the feature Hide Replies to all users globally. Twitter states that this feature is a useful way to manage all conversations. It gives users the control to hide replies to their Tweets and the option to block the replier.


Pinterest launched Pinterest Shop that showcases the product catalogs of small businesses 

In the effort to offer a better shopping experience, Pinterest launched Pinterest Shop. This feature is a new dashboard that showcases the profiles and products of selected small businesses that have uploaded their product catalogs to Pinterest as Shoppable Pins. Through this dashboard, users can browse within the same environment they are already familiar with. Furthermore, the ability to showcase products will help small business to drive sales.


Snapchat introduced new features to its Ads Manager for better campaign creation and management 

Snapchat updated its Ads Manager and introduced three new features. First, it is now possible to select a minimum and maximum targeting for ages from 13 to 50+. Second, advertisers have now the ability to bid for Filters on an Impression-basis. Lastly, when creating a campaign through Instant Create, advertisers can pull the App Name, App Icon, and App ID with the new App Install Goal feature.


YouTube rolled out Masthead Ads for TV in addition to desktop and mobile

After a beta test that started in September, YouTube has now rolled out Masthead TV Ads and is available for all advertisers on a CPM basis. It is a huge advertising banner at the top of the home page and will offer brands a prominent place within its TV app. The ads in the TV app are supposed to be played automatically after a few seconds on all compatible devices.

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