News

Plattform News November 2018

New buying options and optimization options on Facebook, roll out of Snap Originals and Shoppable Snap Ads on Snapchat, new advertising formats and targeting options on Twitter and YouTube -A lot has happened on the platforms over the past month! Read more about the latest features on Facebook & Co.

Full speed through the social funnel | DS Automobiles Case Study

Exploring innovative possibilities of social advertising and experiencing its added value while generating traffic, conversions and leads for car configurations and test drives.

Social Advertising for Black Friday and Cyber Monday

It is the offical start of the Christmas shopping season: Black Friday. (Online) Shops that want to advertise for their special offers need a smart strategy to secure customers' attention.

Small budget, great achievement? Hyperlocal targeting makes it possible. | esome Case Study

Generating brand attention and increasing recognition at DMEXCO by targeting marketing professionals precisely in a certain location at certain times during the tradeshow days. With this approach we accompanied DMEXCO visitors with different creatives throughout their DMEXCO days, using our own technology

esome Christmas Solutions

In less than 70 days is Christmas - time for advertisers to plan their Christmas campaigns. This time of the year poses many challenges for advertisers, that we can easily and simply solve with our esome solutions. 

Platform News October 2018

Facebook rolled out Facebook Watch and Story Ads, Xing added further targeting options and Youtube launched Vertical Ads - A lot has happened on the platforms over the past month. Read more about the latest features on Facebook & Co.

Raising brand attention through Video Views in an innovative cross channel approach - Wilkinson Case Study

Wilkinson combined social and display advertising to deliver their marketing message effectively utilizing completed Video Views.

Platform News September 2018

Facebook started to update its video metrics, WhatsApp started its Business App for small and medium-sized enterprises and YouTube launched a test of Stories - A lot has happened on the platforms over the past month! Read more about the latest features on Facebook & Co.

Networking for more platform diversity

On the eve of dmexco 2018, representatives of multiple social networks met above the rooftops of Cologne to learn tips and tricks for a successful entry into the German digital advertising market.

Platform News August 2018

More transparency on ads and pages on Facebook, new community features on Instagram and an Ads Transparency Center on Twitter- A lot has happened on the platforms over the past month! Read more about the latest features on Facebook & Co.

Branding and Performance in one approach | Weight Watchers Case Study

For the diet program Weight Watchers, esome ran a successful social campaign on Facebook and Instagram, in which the two campaign goals branding and performance were combined in one approach.

The FIFA World Cup on Social

While soccer fans all over the world cheered on their favorite team, advertisers in Germany used the World Cup to take advantage of this emotional event. Our FIFA World Cup analysis highlights the World Cup's influence on Social Advertising activities. 

Platform News July 2018

Promoted Job Postings on Facebook, IGTV on Instagram and Sound Responding Lenses on Snapchat - A lot has happened on the platforms over the past month! Read more about the latest features on Facebook & Co.

5 tips to become a social media advertising expert

Job titles in online marketing are as diverse as the colors of the rainbow. In such a relatively young and dynamic industry, much is being redefined. However, this means that two companies can describe completely different roles with the same job title, for example in social media marketing.

We’re updating our Terms and Conditions (state: June 27th, 2017​)

esome Advertising Technologies GmbH changes their terms and conditions – as to be seen here (state: June 27th, 2017).

esome price index Q1/2018

The new year has begun and the advertising industry calms down. Learn how the first quarter of 2018 developed on Social Media in our current price index.

Online Marketing Rockstars 2018 - Pictures

During the Online Marketing Rockstars Festival 2018 we were excited to meet up with the Who-is-Who of the online marketing industry in Hamburg. 

Price index Q4/2017

Increasing budgets, increasing prices and a review of last year: the Q4/2017 price index illuminates the advertising year 2017 on all platforms and shows what impact the christmas season has on social advertising. 

ProSiebenSat.1 acquires majority share in social advertising company esome

ProSiebenSat.1 Media SE acquires the majority share in esome advertising technologies, the leading social advertising provider within the DACH region.

10 tips for Facebook video campaigns

10 easy steps to boost your video campaign on Facebook.

esome becomes Twitter Official Partner

We are proud to announce that we have once again proven our Twitter advertising expertise and are rewarded with the Twitter Official Partner badge. After having become a fully integrated Twitter Ads partner in April 2016 we intensified the collaboration with Twitter and are now officially recognized by Twitter for our planning and execution expertise on the social media platform. Working with the first German Twitter Official Partner, our clients will benefit from early access to new features.

Facebook Advertising for Christmas

By booking your Christmas campaigns early with Reach & Frequency on Facebook, you will save money and get a lot more for your budget.

Advertising on Snapchat

Snapchat scores by adding a number of new advertising possibilities to the German market, but advertisers react reluctant so far. That's why we will explain the different ad formats and how to use this platform best, in our Snapchat Special. 

Netzwirtschaft: An interview with Manuel König

Co-founder and Chief Strategy Officer at esome advertising, Manuel König, accounts for exclusive customer relations, the development of holistic media solutions as well as the internationalization of the company.

Website Custom Audiences explained

One of the supreme disciplines in Marketing is winning new customers: first of all, the potentially new customers have to be indicated to the portfolio of the advertiser and have to be convinced, that this is exactly what they require to fulfill their needs. At this point it is a lot more easy to adress people, who have already been active or purchased something on the providers website. Through Facebook Retargeting providers have a lot of different possibilities to (re-)activate their clients or interested user. 

Less is more: Which channel suits my marketing objectives best?

The social media world is chaning permanently and becomes more complex as new platforms enter the market. Almost on a daily basis innovations require fundamental knowledge about the different social networks and the comprehension of how to use them wisely. 

esome launches intelligent weather targeting feature

esome advertising launches a new weather targeting feature which enables esome to adjust social media campaigns subject to local weather conditions. The new targeting feature supports all Facebook as well as Instagram formats. 

esome recognized as member of Instagram Partner Program

esome advertising announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.

Expanded solution for CRM based targeting on Facebook

In partnership with Acxiom, a leading service provider for data, analytics and software-as-a-service-solutions, esome offers an automated solution for using offline customer data for Facebook advertisting.

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