CROSS-DEVICE
TV & DIGITAL REACH
FOR HIGH MEDIA EFFICIENCY.
Successfully compensate for declining net TV reach by combining TV and digital advertising.
AGAINST DECREASING RANGES.
Declining TV reach in certain target groups is an increasing challenge for advertisers.
With this media solution, we efficiently increase net TV reach by complementing digital reach and simultaneously reducing overlaps. TV viewers exposed to specific commercials on ProSiebenSat.1 Group channels are identified via our cross-device technology, grouped into a TV viewer segment, and excluded from other digital campaigns.
Users who are not excluded will be contacted via social media as well as on the open web.
For TV commercials that run on channels other than those of ProSiebenSat.1, GfK panel data segments (frequent TV viewers) can also be included in the modeling.
RECOMMENDED SERVICE
For an in-depth analysis of reach within specific demographic target groups, we recommend additional measurement using, for example, Nielsen Digital Ad Ratings (DAR).
