At the beginning of the planning process, two goals were set:
First, formats had to be created so esomies would gain more understanding of the vision’s and mission’s deeper meaning.
The second goal was to clarify how everyone’s daily doing contributes to the big picture. In the classic esome way of working, a project group from different departments quickly came together.
Based on the self-chosen metaphor “space travel,” interactive formats were developed in the form of games and competitions. The esomies were to solve tasks to strengthen the understanding of our vision and mission, thus making them more transparent.
We embedded a small, overarching story into the week to link all the individual actions together and maintain an arc of tension. In keeping with the theme of “space travel,” an esome embarks on a journey to reach the North Star esome. There, based on the vision & mission, he is supposed to find the meaning of his everyday work. On his way, various tasks have to be completed. The participants of Vision & Mission Week were able to help him with this. The story’s frame was told by self-made videos, which added some fun and lightness to the theme week and increased the motivation to participate. In addition to the playful challenges, special Consultation Hours with our CSO Robert Schöne offered the opportunity for discussion and exchange on the company’s vision and mission, and interviews with our CEOs Christoph Brust and Stefan Wiegreffe strengthened understanding.