Political discourse on X
X allows political advertising and takes action for authentic political exchange.
Hybrid meets Live: Successful strategy update with new event format
We invited our esomies to a late afternoon event at [...]
Who wins the esome cinnamon scepter?
Whether apple pie, muffins, Gugelhupf, or cheesecake. When someone [...]
How X distinguishes between freedom of speech and freedom of reach
Freedom of speech is paramount - but with reach regulation in case of policy violations. Learn more about how X promotes and protects public conversations.
Explore the future of music streaming with TikTok Music Beta
With TikTok Music, there will soon be a music streaming platform that opens up innovative ways of listening to music.
Innovative AI updates for TikTok users and advertisers
TikTok is rolling out innovative updates to enhance the user experience and advertising opportunities on the popular social media platform.
The power of A/B testing for optimal campaign performance
LinkedIn's new A/B testing enables comparing different target groups, ad motifs, and placements. We take this as an opportunity to inform you about the opportunities and advantages of this testing format.
Innovative streaming experience with YouTube Primetime Channels
With Primetime Channels, YouTube now offers an innovative streaming experience without having to leave the platform.
Crisis-proof media planning – This is how it works
Experience has shown that brands that maintain or [...]
Our pro bono campaign for an innovative cultural format
Behind WEILL@night is a team of volunteers who [...]
