Marketing Insights
X allows political advertising and takes action for authentic political exchange.
Freedom of speech is paramount - but with reach regulation in case of policy violations. Learn more about how X promotes and protects public conversations.
With TikTok Music, there will soon be a music streaming platform that opens up innovative ways of listening to music.
In a profoundly fragmented entertainment sector, attention becomes an exceptionally valuable resource. Brands strive to identify the medium with the highest attention and the most [...]
Your Content Goes Here For our Market Monitor, we quarterly examine aggregated campaign data from over 200 clients across all industries within [...]
TikTok is rolling out innovative updates to enhance the user experience and advertising opportunities on the popular social media platform.
LinkedIn's new A/B testing enables comparing different target groups, ad motifs, and placements. We take this as an opportunity to inform you about the opportunities and advantages of this testing format.
With Primetime Channels, YouTube now offers an innovative streaming experience without having to leave the platform.
Case Studies
How to reach GenZ?
Young target groups are becoming more digital and harder to reach via linear TV. Advertisers like Zalando must take this new diversity into account when addressing their target groups.
How to make campaigns not only visible, but tangible?
In the digital world, it makes a crucial difference whether users see a commercial only briefly or perceive it consciously. This detail often determines the success of a video campaign.
Combine TV & Digital efficiently
The selective TV viewing behavior of younger target groups leads to lower net reach within TV campaigns. Our cross-device technology eliminates such structural weaknesses.
Corporate Culture
The Christmas countdown is on, and this year, we seized the opportunity of St. Nicholas Day to spread a particularly festive atmosphere throughout our Hamburg [...]
When we reached Rabatzz!, we were excited to dive back into the world of seemingly unlimited possibilities. The huge adventure playground was filled to the [...]
Starting my workday with a cup of tea and planning my day is my favorite way to begin. As a People and Culture Team member, [...]
We invited our esomies to a late afternoon event at our offices. Of course, those who could not attend in person had the opportunity to [...]
The call for sustainable action is louder than ever in today's world. Corporate responsibility is no longer a choice but a necessity, as the impact [...]
Whether apple pie, muffins, Gugelhupf, or cheesecake. When someone shows up at our office with homemade delicacies, hardly any esomies can resist. One day, [...]
This year, we participated in the B2Run, a company run in Hamburg, for the first time. The run offers a great opportunity to perform as [...]
The motto of this year's summer party was "Back to the roots." Therefore, it was unsurprising that tables were pushed aside and [...]
August is just around the corner, and for many children, it marks the beginning of an exciting phase in their lives: school starts -a milestone [...]
One week in July was dedicated to "external communication" in our offices in Hamburg and Belgrade. During our current OKR (Objectives and Key Results) [...]
Behind WEILL@night is a team of volunteers who support music artists and organize concerts, for example. They are involved in political discussions for [...]
In the spirit of bringing everyone together and celebrating the renovation of our Belgrade office, we sent out invites to a cocktail party. [...]
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