Recent Articles

  • Weihnachtsbaum

    December 15, 2023

    A Magical St. Nicholas Day

  • Rabatzz! 1

    October 24, 2023

    Work Hard, Play Harder: A Night at the Rabatzz! indoor playground

    In autumn, we headed off to conquer Hamburg's biggest indoor playground, "Rabatzz!". Usually, this place is dominated by children. On this particular over-18 evening, however, it was reserved for adults. We experienced an evening full of fun and action that we won't forget.

  • October 4, 2023

    Flexibility, creativity, and community – why working at esome is special for me

    We have been fortunate to have Gianna-Emilia Mikeska as a working student in our People and Culture Team since April 2023. Gianna-Emilia is a student of business psychology at the Fresenius University of Applied Sciences in Hamburg and brings her passion for people and culture, along with her expertise in HR psychology, marketing, and business organization, to the table. She takes on a wide range of tasks with us and in the following article, Gianna-Emilia shares her experiences working with us and explains what makes esome so special to her.

  • political discourse on X 2

    September 29, 2023

    Political discourse on X

    X allows political advertising and takes action for authentic political exchange: the platform brings together more than half a billion people worldwide to discuss their interests in real-time, including election-related issues. X enables direct interaction with elected officials, local and national leaders, and fellow citizens on important issues.

  • Strategy Update Desi

    September 28, 2023

    Hybrid meets Live: Successful strategy update with new event format

    In September, we held our regular strategy update, where our management team summarised an overview of goals, progress, and upcoming initiatives. As we have been working exclusively hybrid since 2020, this presentation was also remote for most of the team. Most recently, we considered testing a new format and giving a joint live event a chance. The question of how this could affect internal communication made us curious—no sooner said than done.

  • Clean Up Day in Belgrade

    September 26, 2023

    The future starts today: World Clean-Up Day in Belgrade

    Small steps, big impact: our participation in this year's World Clean-Up Day in Belgrade set again an example of sustainability and the visible difference we can make as a community.

  • Zimt-Event

    September 22, 2023

    Who wins the esome cinnamon scepter?

    Welcome to an extraordinary battle at esome: Cinnamon buns or Franzbrötchen - which pastry tastes better to the Hamburg esomies?

  • B2Run Charity Partner

    September 20, 2023

    Our premiere at the B2Run: Running for a good cause

    B2Run hosts events that allow teams to run together, foster team spirit, and contribute to a good cause. The routes are one-of-a-kind, taking participants through fascinating locations and Germany's biggest sports stadiums. With running distances of five to six kilometers, the events are suitable for many sports enthusiasts.

  • August 23, 2023

    How X distinguishes between freedom of speech and freedom of reach

    For X, freedom of speech is paramount – but with reach regulation in case of policy violations.

  • August 17, 2023

    Explore the future of music streaming with TikTok Music Beta

    TikTok, the booming Chinese social media app, will soon also offer a music streaming platform that opens up innovative ways of listening to music. Thanks to unique community functions, TikTok's favorite music can not only be streamed. Music lovers can also network and discover up-and-coming artists together or receive personal recommendations.

  • August 15, 2023

    Back to the roots: A review of our summer party

    Unfortunately, due to the weather, we had to move our outdoor summer party spontaneously inside. However, this did not dampen the mood, so we enjoyed the time together in the office with refreshing drinks, delicious snacks, and fun games.

  • August 10, 2023

    Branded Content for effective marketing strategies

    Shifts in media consumption are frequently discussed. But media consumption is already highly fragmented, and the competition for attention is more intense than ever. In this environment, branded content can contribute to effective marketing strategies.

  • Social Engagement

    July 28, 2023

    Coming together for an unforgettable school start

    Collaborating with the "Hamburger Arche"

  • July 20, 2023

    CommuniCon 2023 -full communication ahead

    “How I would explain esome to your mother”

  • July 10, 2023

    Surge in ad placement prices marked second quarter’s end

    Our quarterly Market Monitor analyzes the price development for ad placements across inventories. In the second quarter of 2023, we observed an ambiguous picture.

  • artificial intelligence

    July 7, 2023

    Innovative AI updates for TikTok users and advertisers

    There is exciting news for all TikTok enthusiasts and those looking to boost their advertising presence on the platform. TikTok is rolling out innovative updates to enhance the user experience and advertising opportunities on the popular social media platform.

  • July 5, 2023

    The power of A/B testing for optimal campaign performance

    Other platforms have been offering A/B testing for a long time, allowing advertisers to make data-driven optimizations. LinkedIn's new A/B testing now also enables comparing different target groups, ad motifs, and placements. We take this as an opportunity to inform you about the opportunities and advantages of this testing format:

  • July 5, 2023

    Innovative streaming experience with YouTube Primetime Channels

    Over the past few years, competition in the streaming market has steadily increased. With the ever-growing number of streaming platforms and services, content providers face the challenge of positioning themselves in this crowded market, attracting new subscribers, and retaining existing customers for the long term.

  • June 16, 2023

    Crisis-proof media planning – This is how it works

    Challenging economic phases, characterized by uncertainty among consumers and cutbacks on the corporate side, usually also have an impact on advertising budgets. Especially in this situation, it would be advisable to invest anti-cyclically and optimize the media planning, not cut media budgets.

  • May 30, 2023

    Our pro bono campaign for an innovative cultural format

    The emergence and success of a new format in the digital world are often uncertain and bring many challenges. The start of the cultural format WEILL@night from Dessau was similar: A project whose potential was completely unsure at the beginning. But with great artists and thanks to the support of strong partners like esome and the state of Saxony-Anhalt, the project grew and already made an important contribution to the music & and cultural scene.

  • May 23, 2023

    Alumni Cocktail Party in Belgrade

    Take Mohijto, Long Island Ice tea, or Blue Lagoon, mix it with current as well as former esomies, shake well, garnish with some tasty food, and you will end up with a great Alumni party.

  • April 27, 2023

    How AI drives conversational commerce

    The increasing need for flexibility and speed is driving the use of chatbots in customer service more and more. According to the latest State of Service survey by the service provider Salesforce, the share of AI solutions used has increased by 88 percent since 2020.

  • March 6, 2023

    Belgrade office shines in new splendor

    New look, same great work! We are excited to be back in our renovated Belgradian office.

  • February 9, 2023

    These trends are shaping the video market

    The digital video market is booming and highly dynamic at the same time. According to a recent Statista study, revenues in Germany in 2021 were around EUR 414 million. This market thus offers unprecedented potential for advertisers to reach their target groups in a particularly attractive environment.

  • February 3, 2023

    Our 8th birthday

    Happy 8th Birthday, esome!

  • January 26, 2023

    Persist in disruptive times & markets

    Innovation at esome

  • January 19, 2023

    Social Engagement Day at Hanseatic Help e. V.

    Social engagement as part of our corporate culture

  • January 19, 2023

    Moving more together

    Taking a new path in the morning and escaping the daily grind of the office or mobile office to get involved socially is always something special.

  • January 18, 2023

    New Work and how to embed this concept in your own culture

    We decided to take a holistic and strategic look at our attitude, culture, leadership, structures, processes, and strategy.

  • January 18, 2023

    We support Bürger-helfen-Bürgern e. V.

    At esome, Social Engagement Day is part of our valuable benefit offer for employees and a genuine affair of the heart.

  • January 10, 2023

    What propels us? | Mission and Vision

    A corporate vision makes it possible to define an emotional identity and to direct the thoughts and actions of the employees towards a goal.

  • January 9, 2023

    Media Outcome Magazine (MOM) 2022

    In December, we published the second issue of our Media Outcome magazine called "MOM".

  • January 6, 2023

    OKR – the management framework of the hour

    Cross-organizational alignment is often one of the leading indicators for the success or failure of a company.

  • December 22, 2022

    Our personal highlights in 2022

    What made 2022 unforgettable for us?

  • December 15, 2022

    Moments that matter

    What does "moments that matter" mean for esome?

  • December 8, 2022

    Platform partnerships at esome

    "We inspire and lift each other, we stay better, we speak up, and we shape the future” are our corporate values at esome. These values also define the way we manage our partnerships.

  • November 24, 2022

    The Power of Data

    Interview with the Data & BI department

  • September 21, 2022

    Dual studies at esome

    Education at esome

  • September 15, 2022

    Concept Day 2022

    Striving to be better

  • August 4, 2022

    5 e-commerce trends that companies should definitely pay attention to

    The 5 strongest trends in e-commerce

  • August 2, 2022

    esome receives Hamburg Family Seal

    We convince across the board

  • June 30, 2022

    speed interview with esome

    "The best ideas come in the shower?" STELL-MICH-EIN got to the heart of the matter with us in a speed interview, and we were happy to answer any questions.

  • June 8, 2022

    Media planning during times of crisis

    New Business spoke to our Marketing Manager, Johannes Niehuis, about the current movements on the social media market and the resulting consequences for advertisers.

  • May 12, 2022

    Homescreen. A look at Stefan Wiegreffe’s smartphone

    In the following article, you can take a look at Stefan's home screen as well as his favorite apps:

  • March 7, 2022

    Advertising through games: In-Game advertising

    How brands successfully integrate in-game advertising into their marketing mix.

  • February 24, 2021

    Creating a future with laptop donations

    Laptops for Kids in Hamburg - a fundraising campaign by FC ST.PAULI & HELDEN.DE